Design lead, UX designer

The product & the problems

Aasaanjobs - Candidate is a product that allows blue-collar workers to find appropriate jobs, apply for these jobs, and track their application & interview process.

This product was built on both the android and the web platform. For this project, focus was given to the android app as we were seeing increasing market trends of mobile internet usage and lower availability of desktops/laptops amongst our target group.

Some of the problems observed and analyzed from data in the existing form were
- Low conversions via onboarding because of high drop-off rates
- Low number of applications.
- Overall low usage of the app leading to a higher dependency on call centers and physical centres.

Understanding the user

We realized that the we lacked the understanding of the target segment. Hence multiple user research methods were used to this end.

Interviews were conducted for a clearer understanding of their technology usage patterns, job hunting process, aspirations and pain points. We ensured that we included a diverse range of users from different age groups, genders, job roles & educational qualifications, family and social backgrounds.

Usability testing sessions were conducted for various tasks, mostly centered around the onboarding and application process.

The competitor market space was also analyzed to understand how the users viewed and engaged with different products. This mostly consisted of usability testing and heuristic evaluation.

Acting on the learnings

Various navigation and flow patterns were devised and tested via paper prototyping. A simple hub-and-spoke navigation proved to be the most favored one.

Invision prototypes on a real device were tested with real users to check out visual hierarchies since the app turned out information-heavy.

The onboarding process was revamped with a different flow leading to the assessment system. We incorporated interface feedback at every step to ensure reduced chances of error, fewer compulsory information points, ease of filling.

The post-onboarding process was also revamped for better job suggestions after assessment.

Building the web app

The web app was also built with the same user flow and UX in mind, albiet with different interface elements required by the medium

Reaping the rewards

Conversions in the onboarding forms were increased by a large factor.

Order of magnitude difference in the number of applications created from the app.

The assessment platform and the new onboarding process reduced the time spent per candidate for in-centre employees, increasing the operational efficiency and allowing for more people to be onboarded.


Project 2:

Employer web dashboard


Web, android


Aasaanjobs Pvt. Ltd.


Product Designer

The product & the problems

Aasaanjobs - Employer is a product allowing SMEs, corporates and most importantly startups to find blue-collar employees for positions such as delivery executive, call centre executive, receptionist etc.

It allows a business owner/HR to shortlist candidates from a vast number of assessed and verified profiles, and to further schedule interviews.

This product was built on both the android and the web platform, but the greater focus of the redesign was on the web product as it saw more usage amongst users.

The major problem was that the product saw extremely low usage from the users. Almost all the users (hiring clients) got in touch with the sales team to complete even basic actions due to the interface not being intuitive. This decreased operational efficiency of the sales team.

The second problem was a high drop-off rate during the onboarding process.

Trying to understand the underlying reason

Since the sales team handled all the client queries and managed their accounts on their behalf, they were the ideal source to determine problems in the product usability.

Sales executives in the company were interviewed to uncover the most pressing issues in the interface.

On the other hand, client interviews were also conducted to find out their technology usage patterns and their concerns with regards to interviewing process.

The conclusion was that the unintuitive navigation flow, as well as unclear information hierarchy and grouping, were the biggest culprits leading to the poor usability of the product.

Incorporating changes in the product

The action plan to create a better navigation and architecture was executed through the following small tasks:

- Card sorting exercises were conducted, the results of which directly fed into the information clustering decisions.
- The visual hierarchy was worked upon meticulously and card based UI was used, on the web platform as well as the app.
- The onboarding process was made much smoother by clever information grouping, better interface components and by incorporating better UI practices.
- Revamped tab navigation. Material design principles were closely followed in the app.
- Introduced widgets for common actions and marketing use.
- Revamped search filters that led to far more searches.
- Brushed up the brand styling and typography. We were able to establish an overall cleaner, professional look.


Instant decrease in onboarding drop-offs.

Overall increased usage and in-app actions.

Decline in the number of requests received by the Sales team for support on basic tasks.